Course Details
Course Details
Course ID
6965
Course Name
How Social Media Impacts Customer Relations
Contact Hours
1.0
Approved Industry
Drinking Water and Wastewater
Partner Name
American Water
Primary Contact
Monica Troutman
monica.troutman@amwater.com
7172059705 Ext.
Website
Description
Communications with customers is vital to the water industry. There are multiple channels of communication and social media is one of the channels that is rapidly growing as an effective means to communicate water and waste water news as well as provide updates when there is an emergency. This new "skill" of utilizing social media is important to develop because customers receive and provide information through multiple channels.
Course Level
Basic thru Intermediate
Course Content
-1) Review of Stakeholders and Elements of Effective Communications
2) Discuss how Media has changed and Why Social Media is Key to Success in Customer Communication
3) Review and Discuss methods to Engage and Educate your Customer’s
4) Review and Discuss Planned Events and Emergency Communication Tools
5) Review of Effective Communication for the Utility provider
Target Audience
- Supervisors and managers in the water/waste water industry
- Media relations employees of water/wastewater industry
- Customer Relations employees in the water/wastewater industry
Training Format
Classroom